Leena Minifie is a Gitxaala (Tsimshian) communications, digital strategist and media producer. She is located in the unceded Coast Salish Territory of Vancouver. Leena holds a BA in Indigenous Studies and BFA in New Media from the Institute of American Indian Arts in New Mexico. She has worked as a journalist for agencies such as Ricochet Media, CBC Radio One, CTV First Story, Native American Calling (US), APTN National News and acted as a freelance producer. Leena’s experience includes over a decade of work as a facilitator, reporter, videographer, webinar & tv producer & production manager on media projects including documentaries, radio broadcast, language retention projects and news sites. She is currently the only First Nations woman to participate in the Aspen Institute and the U.S. Embassy’s Edward R. Murrow Journalism Program in Washington, DC. Leena leads with visual and pattern thinking and a multi-disciplinary approach to problem-solving and communication. She believes that creative communications is all about creativity and passion with a healthy dose of sincerity, transparency, reciprocity and out-of-the-box thinking.